Decoded Shows the World How
There was no appetite for it, but she didn’t give up. Today, Decoded the company she co-founded in the heart of London’s vibrant Tech City, has been recognized as one of the Top 5 Most Innovative Businesses in Britain, and is at the forefront of a new revolution to change the public’s perception about code education.
With a New York office already opened and pop ups appearing in major cities around the world, Serious Wonder spoke to Parsons about the company’s passion to bring digital enlightenment to everyone on the planet.
“Until recently, we were a 100% word-of-mouth grown business. To create this kind of success you need a product which gives an incredible educational experience, and is delivered by an amazing team. We’re all driven by the same mission to make code education something wonderful, and to show that technology can be empowering for everyone.”
The widening gap in our understanding of how something is created with technology affects the way we make decisions, innovate, and create.
According to Parsons, “We’ve reached another tipping point in business transformation.”
How do you change an organization that is really big in the digital age? What tools can code create to encourage entrepreneurship and help businesses to work better? How can we interpret big data effectively?
Decoded has quickly found itself teaching anyone from tech companies like Google and ABB Robotics, right through to the boards of companies like Thomas Cooke and start-ups.
“It takes a lot of self-belief to make your dreams a reality,” explained Parsons. She sees coding as “a life-changing skill set” that can quickly turn an idea into a product or service, for instance by programming your own app or organizing your digital presence.
The company is a game-changer. It’s empowering people to create technology and not just be passive consumers, and is shattering industry stereotypes to encourage women (who make up 50% of workshop attendees) to opt for careers in technology.
Decoded has also campaigned to get coding on the school curriculum in the UK. Code Ed was developed to give state school teachers tools they can take back into the classroom, and get kids excited about the subjects they teach.
“The world must adapt to a digital future,” stated Parsons, “and the more people that have access to these tools the better.”
Decoded will be demonstrating its ingenuity at this year’s Cannes Lyons Festival, where it will use “the Decoded Oracle,” a data learning app, to predict the winners of the festival—a celebration in creative communications. The Oracle is the perfect example of how data and creativity can work together to create future insights, as well as inform and innovate in a creative world.
“There’s so much hope in what the world of technology and learning how to code and interpret big data promises, but you need access to this stuff. We cannot live in a world where it feels like only a small percentage of the population is digitally empowered. It shouldn’t matter where in the world you are or who you are. You should be able to use it. The danger is in not doing it, and not getting people to really understand the possibilities.”
Kathryn Parsons - co-founder of Decoded
In a world of political corruption, phone hacking, and huge privacy issues where companies are secretly using our data, right through to global warming, the fear of cyber-attacks, and the widening gap between rich and poor, where is the optimism?
Technology usually makes people feel very excluded. But one of the most democratic platforms in the world is the web and its ability to spread education, crowd source finance and create online communities to participate in. Coding is like an olive branch, an incredible silver lining in a time of disillusionment and uncertainty. Thanks to businesses like Decoded, ordinary people are now being empowered to use technology to harness the web and change the rules of the game.